All social media companies operate around the same basic principle. You are not the customer of Facebook — you are the product. When we speak about data, we are referring to bite-sized pieces of information about people. Where you live, how you vote, and what your favorite soda is are all examples of individual data […]
Tag: Advertising
Growing Pains: The Evolution of Influencer Marketing
Double tap. Click subscribe. Retweet. In 2010 Instagram was established. With it emerged the influencer. Influencers are public figures that exert influence on the habits and commercial choices of their followers through their social media platforms. They do so by publicizing their purchasing choices, recommendations and opinions on these accounts. Users have come to look […]