Get Ready for our Newest Style Icon: Capitalism

So you want to be “that girl”? Will that be cash or card? Though Paris Fashion Week concluded its last show on October 4th, Bella Hadid’s career is just getting started. Hadid walked in a whopping 64 runway shows this season, going viral for modeling in the now-famous spray-on Coperni dress. Countless designer outfits tailored […]

Sensory Marketing  – When Music Makes You Buy

Sight. Sight. Sound. Smell. Taste. Touch.  Since the 1940s, major marketing corporations have studied ways to appeal to our five senses to convince us to buy. Today, manipulating the human psyche is done in such complex ways that it has become something of an art form. Which colors stimulate your appetite? Which “new car” smell is most likely […]